What is UX/UI design?

UX/UI Design:

The Essential Pillar for an E-commerce that Sells


Ok, business owners, let’s talk about something that many people overlook, but that can be the difference between your online store selling like hotcakes or being a graveyard of abandoned carts. Let’s talk UX/UI design.


Yes, I know that these acronyms sound like little words to charge you more. But, believe me, if you don't understand this, it's like playing football without knowing what a goal is.


What is UX/UI Design?

Let me break it down for you without too much fuss: UX (User Experience) is how it feels to use your online store, and UI (User Interface) is how it looks. UX is all about making the customer feel comfortable navigating your site, while UI is all about making sure everything looks good and is understandable.


Imagine you walk into a physical store. If the aisles are blocked, the lighting is bad, the signs mean nothing to you, and the cashier takes an age to serve you... Well, you leave! The same thing happens in your online store, but with one difference: on the Internet, going to the competition is just a click away.


Why is UX/UI vital to the success of your E-commerce?

A good UX/UI design not only makes your store look nice, but it also ensures that customers buy, return, and even recommend you. Has it ever happened to you that you enter a site and everything is so simple that you don't even realize you're browsing? Well, that doesn't happen by magic, it happens because there was some strategic work behind it.


Here I explain why it is essential:


  1. Bad UX/UI Increases the "Jump"

A "bounce" is when a customer comes to your site and leaves almost immediately because they didn't find what they were looking for or found it a nightmare to navigate your site. If your store has a confusing layout, with illegible text, poorly positioned buttons, and a shopping cart that looks like a maze, the customer gets frustrated and leaves. And that translates into zero sales.


  1. Less Steps, More Sales

In UX design, there is one key rule: less is more. The fewer steps you ask your customer to take to make a purchase, the easier it will be for them to make a decision. If a customer has to register, then confirm their email, then fill out an endless form, you're just scaring them away. The goal is to make purchasing as simple as putting a product in the cart and paying, with no complications.


  1. Appearance DOES Matter (A Lot)

They say that "love comes from the sight of the soul" and this applies perfectly to e-commerce. If your site looks old, cluttered or like it was designed by your nephew in Paint, no matter how good your products are, you give a bad impression. A well-done visual design generates trust. And if there is no trust, the customer will not give you their credit card, it's that simple.


Keys to a Good UX/UI Design


It's not just about adding pretty colors or making the logo look big. Good UX/UI design follows strategic principles, and here are a few:


  1. Easy Navigation

Make your customer's life easier. Clear menus, well-organized categories and an efficient search engine. You don't need to reinvent the wheel, just make sure your customer doesn't get lost.


  1. Responsive Design

If your store isn't mobile-friendly, you're done for. Most people shop on their phones, so your site needs to look and work just as well on any device.


  1. Headache-Free Payment Process

Don’t put obstacles between your customer and the purchase. Every extra step you add is an opportunity for customer regret. Large buttons, clear options, and a seamless experience are key.


But isn't it too much expense for something that seems so "Abstract"?


Look, I understand that when people talk about investing in UX/UI design, it may sound like they're trying to sell you smoke. But the reality is that investing in this is not a luxury, it's a necessity. We're not talking about making your store look pretty just because; we're talking about making customers feel comfortable, confident, and eager to buy.


Did you know that most abandoned shopping carts on an online store are due to complicated checkout processes or a frustrating user experience? And I'm not even going to tell you how many sites lose sales because they're not easy to navigate or don't look good on mobile devices.


Summary for those who got here first

If you want to be successful in your e-commerce, a good UX/UI design is not optional, it is essential. It is not just about having a nice online store, it is about offering an experience that facilitates purchasing, generates trust and, above all, converts visitors into customers.


So, before you think that they are trying to overcharge you for something you "don't see," ask yourself if you prefer to continue with a mediocre store that makes you lose customers or invest in one that works for you, 24 hours a day, generating sales.


UX/UI design is not a fad or an option, it is the backbone of your online store. Because, at the end of the day, if your customers can't buy quickly and easily, the only thing you're going to fill up with is abandoned carts.