Optimization Policy for Online Stores with Shopify

• Store performance monitoring:
Continuous monitoring of store performance, including landing pages and the homepage. Focuses on KPIs related to the sales funnel, traffic, and user behavior in the online store, generating insights to improve UX/UI, evaluate store effectiveness, and optimize conversions.

• Corrections and adjustments:
Making improvements to the homepage and strategic pages. If necessary, this includes developing one strategic page per month, including two variants for A/B testing, in sync with marketing campaigns and store needs to maximize conversions.

• Effectiveness analysis for A/B testing on websites:
Evaluating the performance of A/B tests performed on the website.

• Optimization reports:
Delivery of a weekly report with the optimizations performed and a detailed monthly report with progress and improvements based on key KPIs (conversion rate, add-to-cart percentage, percentage of users who reach checkout, and other relevant user behavior data). Optimization reports are presented in conjunction with the maintenance policy reports.

• Availability:
If required, weekly meeting to align marketing strategies with the online store's UX/UI design, ensuring consistency that optimizes conversion.