Not in e-commerce yet? Here's what you're missing and how to choose the right agency for your online store
Let's get down to business, Mexican entrepreneurs: why isn't your business online in 2024? Consumers are no longer walking around the streets looking for something to buy, most of them are on their cell phones. If you don't have an online store yet, you're leaving money on the table, and it's time for you to look for an e-commerce agency to help you make that leap.
Here I will tell you what you need and how to find the right experts in the Mexican market.
- Why Your Business Needs an Online Store Development Agency
First of all, an online store or e-commerce agency in Mexico is the key to not having to think about technology in a million ways. You don't need to know how to program or understand the technicalities of a platform; you need an agency that designs your online store to measure. This includes everything from the image to the functionality, and a good agency will know what works and what doesn't in the local market.
- Do it right the first time or don't do it at all.
Investing in an online store is not just about “being on the internet”; it is about opening up a new source of income, an addition. But here comes the warning:
Are you going to do it right or are you going to go for the cheapest option?
Because if you don't choose an online store agency that understands how to develop a solid platform, you're buying yourself into trouble in the future. And you know, bad decisions always cost you dearly.
So, if you're starting out, choose an agency that uses well-known platforms like Shopify. Why Shopify? Because it's flexible, it adapts to any business, it's scalable (to grow in a big way), and it doesn't require you to go crazy with technical stuff. You can also ask if they handle WooCommerce or Magento, but the important thing is that they know how to customize the platform to your business and offer you customized e-commerce solutions.
- What to look for in your e-commerce agency
Before signing any contract, find out how well they understand e-commerce implementation in Mexico. Here are three key points:
Local Experience: Have you worked with Mexican companies? Knowing the national market is essential for any e-commerce agency that offers you results.
Scalability: Ask if they can design something that will grow with you. There's no point in having a limited store that you have to redo in a year.
Additional Services: Development is just one part of it. Make sure they also offer e-commerce consulting, e-commerce marketing, and ongoing support to improve and optimize your store.
- The price of being left behind
If you’re waiting for the “perfect moment” to invest, you’re kidding yourself. The world isn’t going to wait for you, and every day you spend without an online store is a sale going to the competition. So think about the opportunity cost: how much are you giving up by not having a reliable agency to take your business to the next stage?
Conclusion
In the end, choose an agency that doesn't just make an online store, but understands your vision. Because a good online store, with a well-executed strategy and a serious agency, can be the difference between winning or losing in a market where there is more and more competition.
